Few brand collaborations feel as authentic as the one between Filson and American singer-songwriter Chris Stapleton. Known for his soulful voice and timeless songwriting, Stapleton has also become recognised for his understated style — a mix of rugged workwear, vintage Americana, and pieces built to last. It’s no wonder he found common ground with Filson, a brand that has defined heritage outdoor clothing and luggage for over a century.
Early Roots: Family and Filson
Stapleton’s connection to Filson goes back long before the partnership was official. Growing up in Kentucky, his father wore Filson gear for hunting trips and outdoor work. Those formative years gave Stapleton an appreciation for well-made kit: garments and bags that don’t just last a season but become part of your family history.
When Stapleton’s own career took off, and the long tours began, he naturally reached for brands with the same values he’d seen in his father’s clothes. For him, Filson wasn’t about following a trend — it was about continuity, craftsmanship, and a respect for the outdoors.
The Traveller Collection
In 2023, Filson and Chris Stapleton made things official with the launch of the Traveller Collection. Far from a celebrity endorsement, this was a genuine collaboration, shaped by Stapleton’s own needs on the road.
The collection included five travel essentials:
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Traveller Outfitter Bag — a revival of a classic from Filson’s archives, ideal for musicians and adventurers alike.
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Medium Duffle — tough enough for life on tour, with heritage character baked into every stitch.
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Stowaway Backpack — versatile and durable, a reliable piece for day-to-day use.
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Suit Cover and Dopp Kit — designed for practicality, because even the most rugged traveller needs organisation.
What set the Traveller Collection apart was Stapleton’s insistence on using archival fabrics and designs, ensuring the pieces stayed true to Filson’s heritage. It wasn’t about reinventing the wheel — it was about bringing back what already worked.
Reviving the Mackinaw Cruiser
Filson and Stapleton didn’t stop at travel gear. Together they introduced the Signature Mackinaw Cruiser #2, a modern revival of a legendary Filson jacket. Using deadstock wool plaid from the company’s Seattle archives, the jacket combined everything Stapleton loves: heritage fabrics, timeless design, and functional durability.
It’s no coincidence that Stapleton chose the Cruiser. A true Filson icon, it has been worn by loggers, outdoorsmen, and ranchers since 1914. For Stapleton, the jacket represents authenticity — the kind of piece that doesn’t need changing because it was made right the first time.
His Favourite Filson Pieces
From interviews and launches, it’s clear that a few pieces stand out as Stapleton’s favourites:
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The Outfitter Bag — a travel essential he personally revived.
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The Mackinaw Cruiser — timeless outerwear that reflects Filson’s heritage and Stapleton’s own aesthetic.
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Everyday luggage pieces like the Stowaway Backpack, which blend into both stage life and downtime at home.
More than specific items, what Stapleton appreciates is the philosophy behind Filson: gear that lasts longer than you do, built with purpose, not trend in mind.
Why the Collaboration Works
Brand partnerships often feel forced — but this one is different. Chris Stapleton is not a model wearing Filson for a campaign. He’s a musician who grew up with the brand, uses it on the road, and believes in the value of craftsmanship.
Filson, in turn, gains more than just a famous face. They connect with Stapleton’s fan base, many of whom share his appreciation for authenticity, American heritage style, and products with a story to tell.
Filson in the UK
For UK fans of Chris Stapleton — and those drawn to his timeless style — Filson’s collections are now more accessible than ever. From Mackinaw jackets to rugged luggage and everyday workwear essentials, Filson UK continues the brand’s heritage of durability and function. Just like Stapleton, those who choose Filson aren’t chasing trends. They’re investing in quality pieces that become part of their own journey. See Filson in the UK here
Final Thoughts
Chris Stapleton’s partnership with Filson isn’t about fashion — it’s about heritage, craft, and values that resonate across generations. His Traveller Collection and revived Mackinaw Cruiser celebrate everything that makes Filson unique: gear that’s functional, timeless, and built to last.
For Stapleton, Filson is family. For Filson, Stapleton is the perfect ambassador. And for the rest of us? It’s a reminder that style doesn’t need to shout — sometimes, the quiet confidence of a well-made jacket or a rugged duffle bag says it all.
