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Quality Gear for Life

There's a timeless allure to cooking over an open fire with cast iron cookware, a practice that connects us to our ancestors and the primal joy of preparing food in nature.

  • 4 min read

What makes merino wool suitable for both cold and warm weather? The key lies in its natural thermo-regulating properties.

  • 4 min read

California style in menswear is all about effortless cool, blending practicality with a laid-back aesthetic that embodies the West Coast way of life.

  • 3 min read

Icebreaker’s dedication to sustainability begins at the very source: the sheep. Unlike conventional wool producers, Icebreaker partners directly with merino sheep farmers, ensuring the highest level of animal welfare.

  • 3 min read

Lars Fält is a renowned Swedish military officer, survival expert, and author. His extensive experience and contributions to survival training have made him a respected figure in the field of bushcraft and survival skills. 

  • 3 min read

From sold-out country music festivals to an increasing number of UK-based country artists making waves internationally, the country, bluegrass, roots, and Americana movements are leaving a lasting impact on British music and culture.

  • 5 min read

When it comes to eyewear built for adventure, few styles hold as much heritage and rugged charm as mountaineering sunglasses. Among the most iconic are theJulbo Cham and Julbo Vermont Classic.

  • 2 min read
When it comes to winter sports like skiing, staying warm, dry, and comfortable is key. At the heart of any effective winter wardrobe is a high-quality merino wool thermal base layer.
  • 3 min read
A great bushcraft knife is more than just a tool; it’s a companion for survival, outdoor exploration, and self-reliance.
  • 3 min read
Frost River bags have found fans among outdoor enthusiasts, adventurers, and even famous figures who appreciate their heritage craftsmanship.
  • 4 min read
Few garments embody durability, functionality, and timeless style as perfectly as the waxed canvas jacket.
  • 3 min read
For over a century, Swanndri has been synonymous with rugged, reliable outdoor gear. Born in New Zealand and loved the world over.
  • 3 min read

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