In 2010, Yoann Stuck was not an athlete. He was a smoker, juggling two jobs, and far removed from the world of ultra-endurance running. But a short jog one evening in Avignon changed everything.

Few names in footwear carry the same weight as Red Wing boots. Founded in Red Wing, Minnesota in 1905, the company was built to serve America’s workers.

Since 1897, Filson has stood as one of America’s most trusted outfitters, the name Filson  is synonymous with durability, practicality, and honest craftsmanship. Their famous slogan sums it up: “Might as well have the best.” 

In recent years, few names have stirred as much excitement in the world of British workwear as &SONS (andsons)

From dry canvas that shrugs off the wind, to classic corduroy with a soft hand feel, to denim overshirts that age beautifully with wear, each fabric brings its own character.

When it comes to hiking gear, boots get all the attention. But ask any experienced hillwalker or long-distance trekker, and they’ll tell you the truth:your socks matter just as much—if not more.

Whether you’re carrying tools, gear, or just the day’s essentials, there’s a growing recognition that function doesn’t have to come wrapped in plastic. Waxed canvas offers something synthetic bags can’t: timeless durability, weather resistance, and character.

In the hills of Wales, the woods of Kent, or the Highlands of Scotland, you’ll spot them—men dressed not in fluorescent techwear or shiny Gore-Tex shells, but in waxed cotton jackets, canvas overshirts, and leather boots that look like they’ve lived a few lives.