Introduction: The Rise of the Cowboy Hat in the UK

Country music is on the rise in the UK. From packed-out concerts by Nashville stars to UK country festivals like Country to Country (C2C) selling out arenas, there’s a growing appetite for Americana across the British Isles. But while country playlists are easy to add to your Spotify queue, adopting the look—particularly the iconic cowboy hat—is a bigger leap for the traditionally reserved British dresser.

If you’ve ever stood in front of a mirror with a Western hat perched on your head wondering, “Can I really pull this off?”— you’re not alone.

The short answer? Yes, you absolutely can. And here’s how to wear a cowboy hat in the UK with style, authenticity, and confidence.

1. Cowboy Hats: More Than Just Costume

Let’s clear one thing up straight away: a cowboy hat is not a costume piece. It’s a functional, historic item of headwear rooted in hard work, open skies, and rugged independence. The cowboy hat—whether you’re in Texas or Torquay—is a statement of character.

Made to shield ranchers from sun and rain, the cowboy hat has been worn by generations of workers, musicians, and style icons. In the UK, where the weather can turn on a dime, it’s also remarkably practical—especially in felt or waxed canvas styles.

2. Stetson: The Iconic Cowboy Hat Brand Brits Should Know

If you’re going to wear a cowboy hat, make it a Stetson. Founded in 1865, Stetson is the original cowboy hat brand and still the gold standard today. From their classic Open Road to the rugged Boss of the Plains, Stetson hats are handmade, heritage-rich, and built to last.

In fact, the Open Road has long been the crossover choice for city-dwellers wanting that Western edge without going full rodeo. Think of it as the cowboy hat’s more refined cousin—smart enough for a night out, tough enough for a walk in the Dales.

3. But I’m British… Can I Really Wear One?

It’s a fair question. Brits are famously self-conscious when it comes to bold fashion. The fear of standing out, of being “a bit much”, is very real.

But confidence doesn’t mean loudness. Think of the cowboy hat not as a shout but a statement. It’s a nod to heritage, music, nature, and individuality. And if you’re already into country music, workwear, or vintage Americana, then you’re already halfway there.

4. Famous Brits Who Wore Cowboy Hats

Worried about looking out of place? You’re in good company. Some very British icons have worn cowboy hats and pulled it off effortlessly.

• David Bowie: The Thin White Duke famously rocked a Western hat during his Young Americans era, blending British glam with Southern soul.

• Paul McCartney: Seen on ranches in Arizona and during his Ram phase, Paul has worn various cowboy hats with ease.

• Sting: A cowboy hat made frequent appearances during his countryside retreat years, especially when embracing rustic aesthetics.

• Harry Styles: The modern prince of eclectic fashion has been seen donning cowboy boots and hats, proving the look can be pop-forward and stylish.

Even across the pond, Pharrell Williams, Bob Dylan, and Beyoncé have all shown how the cowboy hat transcends genre and geography.

5. How to Wear a Cowboy Hat in the UK: Style Tips

a) Start with the Right Hat

Choose a Stetson or similar high-quality brand in felt, wool, or straw depending on the season. A classic shape like the Open Road or Bozeman is more understated than a wide rodeo brim and blends better with British sensibilities.

b) Pair with British Workwear

Cowboy hats look best when grounded in rugged style. Pair yours with:

• Waxed canvas jackets (like Iron and Resin or Filson)

• Denim shirts or heavy flannels

• Raw denim or chore pants

• Leather boots (cowboy or heritage workwear styles like Redback)

The trick is to avoid “fancy dress” territory. This is a look of substance, not a costume.

c) Confidence is Key

Wear it like you mean it. Confidence, posture, and authenticity go a long way. A cowboy hat commands presence. Don’t fidget or over-apologise for it. Own it.

d) Mind the Setting

A cowboy hat might raise eyebrows in a supermarket in Woking, but at a country gig, outdoor market, rural pub, or music festival, it’s spot on. Context helps ease the transition.

6. Where to Buy a Cowboy Hat in the UK

Look for UK stockists of Stetson, such as Natural Man or Stetson.

The Stetson Toyo Straw Cowboy hat is an excellent choice for summer and is available here

Be wary of cheap knockoffs. A good cowboy hat should fit well, be made of real materials (wool felt, leather, straw), and come from a reputable maker.

7. The Cultural Crossover: Americana in the UK

It’s not just fashion. British country artists like Ward Thomas, The Shires, and Twinnie are making waves. Events like Long Road Festival and Nashville Meets London bring Southern US culture to the UK in growing numbers. From Southern BBQ to Honky Tonk Nights, the Western spirit is thriving here.

Wearing a cowboy hat isn’t about pretending to be American—it’s about embracing a spirit of freedom, resilience, and appreciation for craft.

Conclusion: Go West, Briton

Wearing a cowboy hat in Britain is no longer just for Halloween or themed parties. It’s for the music lover, the outdoor enthusiast, the fashion-forward, and anyone who appreciates the timeless cool of the American West. A cowboy hat, especially a Stetson, says you’re not afraid to stand out, to live authentically, and to wear your influences with pride.

So the next time you find yourself hesitating in front of that mirror, remember: the hat isn’t wearing you—you’re wearing the hat. Own it.

You can see our collection of Stetson hats here