The Sami people, also known as Sámi or Saami, are an indigenous Finno-Ugric people traditionally inhabiting the Sápmi region, which spans northern parts of Norway, Sweden, Finland, and the Kola Peninsula of Russia.

Emerging in the 1960s and 1970s, the trucker cap was initially designed as a promotional giveaway item by agricultural and feed companies in rural America.

The origins of the duffel bag can be traced back to the small Belgian town of Duffel in the early 17th century. Duffel fabric, a thick, durable woolen cloth, was used to make sturdy bags for Belgian soldiers.

Bushcraft, the art of thriving and surviving in the wilderness using only natural resources and skills, has seen a resurgence in recent years. Central to this craft is the humble yet indispensable tool - the bushcraft axe.

In the modern age, where environmental concerns are at the forefront of consumer consciousness, the demand for sustainable clothing options has never been higher. Among the myriad of brands vying for eco-conscious consumers, Icebreaker stands out as a trailblazer in sustainable merino wool thermals.

In the world of outdoor apparel, few brands can claim the level of heritage and authenticity that Swanndri holds. Hailing from the rugged landscapes of New Zealand, Swanndri has not only become a household name in its home country but has also gained immense popularity across the globe.

In the world of outdoor apparel, few fabrics can rival the storied history and exceptional qualities of Mackinaw wool. For centuries, this iconic fabric has been cherished for its unmatched warmth, durability, and versatility.

In a world dominated by screens and constant connectivity, outdoor activities act as a much-needed balm for our digitally fatigued souls. 

A good quality knife is an essential tool for any outdoorsman. Whether you are camping, hiking, fishing, or hunting; a good knife is invaluable in a variety of situations. It will provide you with years of reliable service and make your outdoor adventures more enjoyable.

In 1996 Icebreaker created the worlds first natural layering system. Merino’s excellent warmth to weight ratio and low bulk inspires the first two weight layering system. By the early 2000's the brand was being recognised globally and Icebreaker joined...

As it did in 1865, Stetson today embodies the resourceful, authentic, and diverse American spirit. Rich in history, the story of Stetson continues in step with the journey of America -ever evolving and timeless.